Yulia Yovcheva has been the financial director of Porsche BG OOD, Porsche Inter Auto BG OOD and Porsche Immobilien BG OOD since 2010. She holds a Master’s degree in Accounting and Control from the University of National and World Economy. In 2004, she started working as an accountant at Porsche BG, later, she became deputy chief accountant, and then for three years, she was the company’s chief accountant before taking the highest position in the Group.
The common thing between the art of maintaining a car and finance
management is the need to pay attention to detail. Time and deadlines
are an equally important factor in both processes.
One of the major challenges for each CFO is to follow the
dynamics of the business development and to comply with the legal requirements
of the respective country.
The role of the brand through my perspective
as a financier: It is essential. It is my privilege to work for world-famous brands such
as Audi and Volkswagen.
How can a company sell more and better -
my answer is by always being one step ahead of the competition.
My experience as a financial manager has
taught me that making quick and right decisions is at the heart of the ability to
position the company among the market leaders.
basic rule that I respect as a financier is to take calculated risks.
The Chief Financial Officer is expected
to be well acquainted with the business environment in which he or she
works, the new technologies in and outside the financial sphere, which
contribute to the efficiency of his or her work, the current financial
instruments, and last but not least - the changes in the legal provisions.
A good financial manager can properly
interpret the information he or she has, manage the types of risk well and
visualize the overall picture of the business.
I chose the financial sphere as a career
path because the decisions that can be made on the basis of specific analyses,
planning and forecasting directly affect the present and future development of
the company's business.
My professional advice - constant
improvement and selection of a good team of professionals.
The car is... Audi and Volkswagen.
In the world of automotive business, dynamic and interesting changes are taking
place. In the automotive world, the alternative drive is on the move. All
innovative companies are actively expanding their portfolio with hybrid and
all-electric models. Autonomous management is another trend in the modern
automotive sector. We already have pilot projects and conceptual models that are
driven entirely autonomously. Partial functions in some of the current market
models, such as piloted parking, are evidence of the development of this
propulsion philosophy. Car sharing is the current direction of consumption.
Large automotive companies are developing independent programs to share the
cars they produce. This is a new territory of mobility that is rapidly entering
the big cities. These three elements of mobility from a financial point of view
are still in the investment phase, but Audi and Volkswagen are planning for these
trends to generate returns and make a positive contribution to mid-term profit.
My favourite quote? Whenever I have
to solve a case, I remember an Einstein's thought: "We
cannot solve our problems with the same thinking we used when we created
My "nothing human is strange to
answers given here may perhaps portray me as a perfectionist in a professional
sense, and I think that in a personal sense this is also true. This makes the
task of others difficult, but interesting.
Porsche BG is a subsidiary of Austrian Porsche Holding Salzburg, one of the largest European new cars trading companies with headquarters in Austria. Founded by the legendary Porsche and Piech families in 1949, the company has offices in more than 21 countries in Central and Southeast Europe, and also in China, Colombia, Chile, Singapore, Malaysia and Brunei. Porsche Holding is a representative of the Volkswagen brand: Seat, Skoda, Volkswagen, Audi, Lamborghini, Bugatti и Bentley. Since 2011, Porsche Holding Salzburg is 100% owned by Volkswagen AG. On the Bulgarian market, Porsche began its activity 13 years ago as an importer of Volkswagen passenger and commercial vehicles, and in 2005 also assumed the import rights of the luxury brand Audi. The company works with a well-developed dealer and service network with a tradition in sales and experience in the after sales and warranty service of the three brands.