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Cheers with Ailyak

Cheers with Ailyak

I have known Zhoro Hristov for about 5 years now. He was one of the first characters in a column for entrepreneurship, which I was writing for a national daily newspaper

40 Is the New 20 in Business

40 Is the New 20 in Business

What is your first association when you hear the word “startup entrepreneur”? Perhaps a young man in his early 20’s, or maybe a woman, sitting in front of a laptop

The Change Called Rebranding

The Change Called Rebranding

Rebranding is a word that has entered our new market reality. It describes not only the change from the outside, but also from the inside, although even just the visual change