MastersCONF brings together managers, entrepreneurs, and experts for its first edition in Bulgaria

On November 20, 2025, Sofia will host one of the most significant and content-rich business events of the year. MastersCONF 2025 will take place at Inter Expo Center as a full-day forum uniting speakers from more than seven countries. It will present strategies, ideas, experience, and practices from the global business scene, turning them into actionable opportunities and real value for all participants on a local level.

The organizers, ExpandX and OSM, have prepared a diverse and dynamic one-day program packed with practical lectures, workshops, keynotes, interactive sessions, discussions, networking, entertainment, surprises, and memorable experiences – placing hundreds of participants at the very heart of the event.

MastersCONF is where digital economy meets traditional industry, ideas meet practice, business meets social responsibility, and leadership meets new technologies.

Nearly three months before the event, a large portion of tickets are already sold – a clear sign of the value the content and additional experiences bring to participants. MastersCONF 2025 raises the bar in event management, not only through the practical business value it offers but also through the complete experience prepared by the hosts.

The conference program directly addresses today’s real and pressing business challenges. More than fifty organizations across industries, trade chambers, and companies have already endorsed the forum as key partners. Economic.bg and Economics Magazine are the official media partners.

Practical Knowledge and Proven Business Strategies

MastersCONF 2025 does not aim to be “just another conference” filled with abstract theories and familiar names on stage. Its focus lies on applicable strategies, hands-on workshops, and practical business solutions across the essential pillars of a competitive, progressive economy:

• Sales and business development
• Digital marketing and advertising
• Web 4.0 and e-commerce
• Artificial intelligence and cybersecurity
• Finance and investments
• Management, leadership, and teams development
• Human resources and employer branding

The sessions will be held in both English and Bulgarian, with the option for participants to purchase specialized equipment for simultaneous translation for seamless understanding. Over 500 participants are expected from Bulgaria, Europe, and beyond.

MastersCONF 2025 is where businesses find concrete solutions to their most complex challenges, and where managers and entrepreneurs gain practical examples and tools they can immediately apply,” commented Temelko Dechev, Managing Partner at ExpandX Marketing & Web, an award-winning digital marketing and web solutions company with clients across Europe, the U.S., Canada, and the Middle East.

Who is Attending MastersCONF 2025?

MastersCONF 2025 is designed for professionals across industries who drive businesses forward. So far registrations have been made by:

• C-level executives (CEO, CFO, COO, CMO, etc.) seeking strategic approaches to business growth
• Business owners and entrepreneurs eager to expand their companies, explore new markets, and forge international partnerships
• Marketing and sales directors looking for actionable tools to boost sales and brand positioning
• Financial experts and investors interested in sustainable models and current trends in a fast-changing economy
• HR professionals and employer branding experts focused on talent management and organizational success
• Team leaders and mid-level managers aiming to sharpen skills and learn from proven practices
• Startups and innovators searching for fresh ideas, strategies, and business contacts to accelerate growth

The program is designed so that every participant – whether representing a large corporation, SME, or startup – walks away with valuable insights, strategies, and connections that can translate into real opportunities for growth.

Speakers with Global Business Expertise

MastersCONF 2025 will welcome a unique line-up of speakers, who are all seasoned international business leaders, including:

• Ivan Zorzetto, Managing Director, OSM Europe
• Roberto Gorini, Founder, Noku AG (Switzerland)
• Roberto Manzi, Founder & Owner, MP Elites Consulting (Dubai)
• Svetla Dobreva, Employer Branding Expert, Commerzbank DTC
• Gianluca Fossat, Go-On Group (Monaco)
• Alexander Bekyarov, Managing Director, HP Inc. Bulgaria
• Georgi Dimitrov, CEO, Infinity Capital
• Diana Aladjova, CFA, Partner, Silverline Capital
• Samuil Petkov, Managing Director, All Channels Communication Group
• Neli Koleva, PhD, Strategic Partnerships Expert, Teach for Bulgaria
• Ivan Lekushev, Co-founder, BGO Software
• Zlatomir Milanov, Cybersecurity Expert, Computer 2000 – Cybersecurity Solutions
• Martina Dimitrova, Marketing Manager, Hyatt Regency Pravets Resort

More distinguished speakers and program highlights will be announced in the coming months.

Our goal is to give the stage to people with real experience – those who can show how results are achieved in practice across different areas of business,” shared Ivan Zorzetto, Managing Director of OSM Europe, a company with over 30 years of expertise in management consulting across Europe, the U.S., Latin America, the Middle East, and Japan.

Alongside keynote lectures, participants can join the Masters Matrix panel discussions and interactive Q&A sessions, gaining direct answers from top experts to pressing business questions. Two hands-on workshops will also be announced closer to the event.

Wellness and a Focused Mind for Participants

One of the distinctive highlights of this year’s program is the emphasis on the physical and mental well-being of participants. The organizers from ExpandX and OSM have prepared special features, including a dedicated massage and wellness zone available to Premium and VIP ticket holders. There, guests will be able to relax in state-of-the-art massage chairs, experience zero-gravity relaxation, and enjoy a variety of soothing extras designed to calm the senses. The goal is to recharge their energy so they can get the most out of the day.

Other highlights include a selection of healthy organic foods, refreshing beverages, premium mineral water, and a wide variety of fresh fruits provided to all participants to keep them energized and focused.

MastersCONF 2025 will also feature Daniel Troev, a psychologist with extensive practical experience and two published books. He will lead a special session titled: “Managing Stress and Anxiety in the Business Environment: Practices for Inner Resilience.”

In today’s fast-paced business world, high demands, uncertainty, and responsibility can easily trigger chronic stress, anxiety, and overall mental and physical exhaustion. In his lecture, psychologist Daniel Troev will present not just ways to alleviate the symptoms, but how to build a lasting system for developing and maintaining psychological resilience.

A Conference with a Charity Cause

MastersCONF 2025 is aimed at managers, directors, entrepreneurs, investors, and HR and marketing professionals – all who strive to keep pace with global trends and build sustainable business strategies. Beyond knowledge and networking, the event carries a social mission.

Part of the proceeds from ticket sales will be donated to SOS Children’s Villages Bulgaria. At the end of the conference, a donation voucher will be presented to the organization.

We believe that true success is the one that is shared – not only within business, but also with society,” say the organizers.

Business Expo Zone

The conference will also feature a Business Expo Zone – a dedicated space for new business connections, partnerships, and the exchange of valuable insights between companies and professionals.

A variety of business solutions will be showcased, enabling companies to expand their domestic and international commercial potential, enhance management and internal processes, accelerate digitalization, and strengthen their marketing and sales activities – and more.

Visitors to the zone will have the opportunity to engage directly with experts from different industries. It will also serve as a platform where companies can test ideas, exchange feedback, and discover strategic partners to support their growth both locally and internationally.

Exclusive Networking and Professional Development Opportunities

The conference offers valuable opportunities for building connections, not only through networking sessions and discussion panels, but also via informal conversations and business meetings.

Alongside the rich, content-driven formal program, an important element of every edition of MastersCONF 2025 are the entertainment and social experiences, which often create the most genuine and lasting connections.

A Business Vision for the Future

On November 20, Sofia will transform into a global business stage where the digital economy meets traditional business, ideas intertwine with practice, and leadership goes hand in hand with new technologies.

MastersCONF 2025 promises to be an event that not only informs, but also reshapes the way professionals envision their future, grow their companies, and build a highly competitive and profitable economy.

Registration is now open at www.mastersconf.com. Early-bird tickets are still available with discounts of up to -50%, but seats in all three ticket categories are limited.

Participation in MastersCONF is an investment that delivers value far beyond a single day – it marks the beginning of new knowledge, fresh ideas, meaningful partnerships, and new horizons.

Economic.bg is a media partner of the event.