AI in Marketing – When Is Human Creativity Irreplaceable?
Where AI truly excels, where the human touch remains essential, and why authenticity in marketing is more important than ever
MastersCONF (6)
Video Marketing: A Powerful Tool Many Companies Use the Wrong Way
What are the most common mistakes brands make in video marketing? How can they avoid them – and what truly drives successful results? To answer these questions, we speak with Polina Decheva, Partner at ExpandX Marketing & Web
A Website That Sells: The Mistakes to Avoid to Turn Traffic Into Deals
What are the key characteristics of a corporate website that doesn’t just inform but engages – and sells?
The 5 Biggest Mistakes in Digital Marketing – and How to Fix Them
Many companies, from startups to global enterprises, still invest heavily in online channels yet struggle to see consistent results
Companies
Author:
Mirela Vavova
From salary to meaning: What the new generation is looking for in the labor market
Employer branding has a direct correlation with revenue and profit growth
Companies
Author:
Economic.bg
MastersCONF brings together managers, entrepreneurs, and experts for its first edition in Bulgaria
On November 20, 2025, Sofia will host one of the most significant and content-rich business events of the year. MastersCONF 2025 will take place at Inter Expo Center