AI in Marketing – When Is Human Creativity Irreplaceable?
Where AI truly excels, where the human touch remains essential, and why authenticity in marketing is more important than ever
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Video Marketing: A Powerful Tool Many Companies Use the Wrong Way
What are the most common mistakes brands make in video marketing? How can they avoid them – and what truly drives successful results? To answer these questions, we speak with Polina Decheva, Partner at ExpandX Marketing & Web
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Eastern Europe’s security industry demonstrates growing potential
The first edition of the Romanian Security Summit, held on November 5–6 Bucharest, gathered more than 2,000 participants, 100 exhibitors
A Website That Sells: The Mistakes to Avoid to Turn Traffic Into Deals
What are the key characteristics of a corporate website that doesn’t just inform but engages – and sells?
The 5 Biggest Mistakes in Digital Marketing – and How to Fix Them
Many companies, from startups to global enterprises, still invest heavily in online channels yet struggle to see consistent results
Registration for exhibitors and sponsors at the Romanian Security Summit closing soon
The Romanian Security Summit 2025 is entering its final stage of preparation. Organizers are inviting all interested companies to seize the last opportunity
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How to attract, not chase, your ideal customers with the right marketing strategy
In today’s overcrowded digital space, businesses are often taught to run faster — launch more ads, send more emails, make more calls, and pursue more leads
Rubin Plant invests BGN 250 million in modernizing its three glass furnaces
The Rubin glass factory in Pleven officially launched its new Bath Furnace No. 3, a high-tech production facility of the new generation
Glavbolgarstroy deepens strategic partnership with Uzbekistan
On June 25, 2025, at the headquarters of Glavbolgarstroy in Sofia, a bilateral agreement was signed between the Migration Agency of the Council