The New Old Weapons of Advertising
Reality is shifting quickly and a careful approach is needed in order to attract consumers’ attention
marketing (9)
The digital life of a brand
The Internet causes a complete rearrangement, due to the hidden power of technology
The New Challenges before Brands
Companies are ever less able to control the environment in which they are being discussed and this will become more and more tangible in the future
The Noise that Sells
The industry of perceptions found its place between the producers and the users and it is becoming more and more powerful
The New Driving Force for Business
The care for the customer experience is measured by more customers, loyal consumers and market leadership
The Change Called Rebranding
The brand is the soul of a company and that is why it requires professional care at every step of its updating
Smarter, Faster, Cheaper
Lean Management is a master formula in the development of innovations by both start-ups and corporations
The Power of the Brand
The person makes the name and the name makes the person. Work for your name and later on it will work for you. Who has not heard of that? It is an art to turn your name into a brand, and such a skill is a real value in the strict and the figurative sense
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