Digital technology will also enter agriculture to make it more efficient and easily manageable

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Автор: Yana Koleva

Digital technology starts entering Bulgarian agriculture, but it is difficult to say how fast it will step into the new era. Digitalisation has just begun, but in Bulgaria we have an extremely well developed ICT business, which will be important in this process.


Digital transformation in agriculture is no longer a matter of choice, but a necessity for more efficient and sustainable agriculture. We have to work together and support the deployment of these technologies. This was pointed out by the Bulgarian Commissioner for Digital Economy and Society Mariya Gabriel at the forum "Together for Strong Digital Agriculture", organised by the Institute for Agrostrategies and Innovations in April. In her words, through the Digital Single Market strategy, the European Commission has the ambition to contribute to the closing of the digital gap between rural and urban areas. Around EUR 6 billion are available for the whole EU to deploy the broadband Internet and overcome this disproportion. Our WIFI4EU Free Internet Initiative is a good opportunity for less developed regions, and the EU Commissioner hopes that more municipalities will take part. 


It is unacceptable to comment on Industry 4.0 as being a priority, to talk about its connection to education and the administration, and not to have the same conversation about agriculture, the Deputy Prime Minister Tomislav Donchev believes. Topics such as robotics, artificial intelligence, data, the Internet, the growing use of broadband digital communications, sensor-driven machines, and microprocessors will be part of the agricultural sector more and more. According to him, we need to talk about planning and digital marketing in terms of agricultural production. We must build the future, not wait for it to catch up with us, Donchev says.


Farmers need to introduce innovations at a higher pace in order for humanity to cope with the new food-related challenges more quickly. Innovative farming systems are expected to enter with a high speed, and digital technology is very promising in its efforts to optimise production, said Nevena Aleksandrova, an FAO expert at the UN. "The focus that the event put at a high level was on the need for political commitment, but also for a public dialogue in order to reach a consensus in each country for the development of a strategy for the digital future of agriculture.

Keeping Pace with the Change

The digitalisation of the agrosector has no alternative. This is the world trend, and if we want to keep pace, we also have to think in this direction. If there is such a need, the ICT sector will be immediately involved. When agriculture begins to digitalise itself extensively, more attention will be paid to the overall infrastructure that will be needed for the work of all automated systems that need connectivity. This is what Albena Mircheva, owner of the software company CodeNest, told Economy Magazine In the past three years, she has been engaged in fodder production, while working for the large German holding AGRAVIS Raiffeisen. She is already convinced in the great potential for the agricultural modernisation in Bulgaria.

New Generation

In agriculture and farming, there is a serious succession when passing on skills in a particular field of activity to the next generation. The young generation of farmers who take up their parents' businesses has a digital mindset and are already in dire need of finding solutions that facilitate their work. They are looking for ways to make their farms promising, ready for the entering of more technology, but they need support.

Solution to the Problems

"Technologies are introduced to solve a certain problem, not just for the sake of technologies themselves. At the moment, some Bulgarian grain producers can remotely monitor their crops by receiving a satellite photo from the field. A lot of the agricultural equipment is already connected to real-time machine tracking systems, which can monitor its location and use," says Ivo Kumanov, manager of NIK. According to Kumanov, technology becomes an indispensable assistant. The TechnoFarm software system offered by NIK supports the activities of farmers by facilitating them in concluding lease agreements, outlining the areas they cultivate, submitting subsidy documents under various measures and direct payments. The Manager of Bioselena Foundation Dr. Stoilko Apostolov reminds, however, that the vineyard is not made with blessing, that is, automation can significantly make the farm work lighter, but it will not abolish it. Undoubtedly, technology will be a crucial factor for competitiveness.


If there is demand, the infrastructure will develop, the business sector will produce goods and will train farmers how to use them. When the benefits of the introduction of new technologies start being noticed, farmers will start to use them in their farms. The good news is that the conversation about digital farming has already begun and successful examples will matter. There is already a way for a farmer to automatically receive data when plant pollination begins, when it should be watered, what the period is appropriate for and what is recommended to be done. For animals, different sensors and detectors will also be used to monitor what happens with them and to give recommendations to the farmer for the necessary actions. There are already products that are available, and their number is about to grow.


Everything is possible with digitalisation, the only limit is the human factor, Albena Mircheva says. The forum in Sofia outlined the new direction of development. Until this moment, no one talked about it, and there was no reason for the software business to make serious efforts in this direction. The Institute for Agrostrategies and Innovation, which is already inside the topic and the problems, could be a link between the agrosector, the ICT business and the government. Its experts will be useful with their know-how and advice. However, digital transformation in agriculture needs action from all participants in the process, including the government and the municipalities.

Подкрепи Economic.bg