The Business Leader Is a Title that Must Be Earned

Marko Andric is the Country Sales Manager of Coca-Cola HBC Bulgaria. During his career, he held responsibility for sales in seven different Balkan markets. Besides his home country, Serbia, he has lived in Austria and Romania. He’s been living in Bulgaria since January 2019, which is also when he has joined Coca-Cola HBC Bulgaria as a Country Sales Manager. Marko holds a Bachelor’s degree in psychology from Belgrade University and an MBA degree from IEDC - Bled School of Management, Slovenia.

Today the world of business is… different from what it was yesterday and from what it will be tomorrow.

The business leader is… a title that can’t be given but must be earned.

You reach the top by… always setting the top higher.

My Everest is… my family.

One who knows where he’s going… has the courage to defy stereotypes and conventions, to explore, learn and live life to the fullest.

Talent development and team engagement is achieved by… setting high standards and expectations and providing continuous support and recognition.

The most important factors for growth are… curiosity and courage to step into the unknown.

Commercial flair and insight… are born in an open and curious mind.

The taste of Coca-Cola… is a taste of the “never give up” attitude.

Working for Coca-Cola I understood that the secret of success is… not in the secret formula of the most iconic beverage, but in the magic created by the best team in the world.

I measure my achievements with… the achievements and development of my team.

Tradition and innovation, persistent and agility… are examples of forced choices that can cloud one’s thinking.

Bulgaria through my eyes… is a country where my family and I feel at home.

The forecast that influences the direction that I will go for business-wise:…  Tomorrow will be better than today, because we’re going to make it so.

Dynamic is high but let’s not forget… it will get only higher.

My recommendation for a better business climate is… escape “zero-sum game” mindset and establish partnership as a relationship in which you support the other side without necessarily having the immediate benefit out of it.

Outside of the business I like… to learn and experience new things.

You can experience a nice moment if… you keep your mind open for it.

Company profile

Coca-Cola has been in Bulgaria for 55 years - production dates back to 1965. Coca-Cola HBC started operations in the country in 1992 and since then has been one of the leading investors in the local economy. It was in Bulgaria that the first Cyrillic label of the world famous drink was printed. The company has two manufacturing centers in the country - in Kostinbrod and Bankya, and its products are distributed through 6 distribution centers throughout the country.

The total investment in the Kostinbrod plant so far amounts to over 200 million levs, and only in 2019 40 million levs have been invested in it, making it a regional export center for production for Romania, Serbia and Greece. The company develops its corporate social responsibility  through its Youth Empowered program, which supports young people, and the  initiative with 13 years of history My Green City.